Our First Kickstarter
As we all know the year 2020 turned our world upside down and we had to reinvent ourselves. The same goes for my company, freshly founded at the end of 2019. I was full of excitement and ideas for Shamrock Games until lockdown hit and ruined my plans. In this blog post, I want to share with you the story of launching my first Kickstarter campaign in the middle of lockdown.
I have always been intrigued by the look and sturdiness of leather crafted items and when the opportunity presented itself to take on some leathercraft workshops, I didn’t think twice about it. I enjoyed these workshops so much that I decided to design some leather crafted products for my own company.
I started brainstorming and designing, and quickly came up with two product ideas. The first product was a leather deckbox for trading card games such as Magic the Gathering, YuGiOh or Pokemon. The second was a drawstring dice pouch, perfect for roleplay games or LARP outfits.
After buying some leather and making prototypes for both of these products, I decided to start a Kickstarter campaign to launch my deckboxes as my first product. While I was busy preparing my Kickstarter campaign, the whole world went into lockdown. At that point, we had no idea how long this lockdown would go on, and it brought a lot of uncertainty to my launching plans.
I put launching my deckboxes on hold since the supplier of my leather closed down temporarily due to the lockdown restrictions. I didn’t know how long these restrictions would last, so I finished preparing my campaign, making sure that as soon as the lockdown was over, I would launch my deckboxes on Kickstarter.
Unfortunately, lockdown didn’t seem to end here in Ireland, but at a certain point the lockdown restrictions loosened, and my leather supplier reopened his shop. I had been waiting for this opportunity and launched my campaign on Kickstarter.
In my first week, I reached half of my pledge goal, but after that things started to slow down. I created some extra marketing posts to boost my sales, which resulted in a successful Kickstarter campaign where I reached 175% of my Kickstarter goal.
As soon as the campaign was over, I quickly went to my leather supplier to buy all the necessary materials to successfully fulfil all the orders for my Kickstarter. I worked hard on making all the deckboxes and managed to deliver them well in time. I had planned on selling the deckboxes on my website after our first Kickstarter campaign, but unfortunately, I ran into a problem with my dye to colour the leather. I had issues with some colours which took some creativity and mixing to get the final look I wanted, but in the end, I successfully created all the deckboxes for my Kickstarter campaign. I’m currently looking into a solution to avoid this problem in the future, which is why the deckboxes are currently not for sale on my website.
In the end, lockdown proved to be quite a challenge and I had some minor issues during production. Fortunately, I managed to deliver all the deckboxes on time, making this a successful Kickstarter. I learnt a lot and I’m currently preparing to launch my first boardgame via Kickstarter as well. So if you want to know more, be sure to follow Shamrock Games on Instagram, Facebook and TikTok for the latest news.